Marketing For Therapists: Strategies to grow your practice


Recently a client asked us for a referral in order to be comfortable with purchasing our therapist marketing SEO service.

Once the prospective SEO client contacted the referral who’s currently a Website, branding, and SEO client, this was the response:

Hi Jana,

The therapist marketing SEO service from InSession has been amazing.

It has increased my revenue by 3 times of what I was making and I’ve been using their service since 2018 and I highly recommend it. I get both calls and emails from prospective clients.

I would highly recommend this service and any time I’ve had any issues, at all, which has been super rare, InSession (especially Sam Harris) has been amazing and super quick to help out.

I hope this helps! Please let me know if you have any other questions. Thank you.

Jennifer Josey
Founder and Clinical Director of Intuitive Pathways Recovery

License Marriage Family Therapist
Licensed Professional Counselor
IITAP Certified Sex Addiction Therapist
Certified Clinical Partner Specialist
Certifed Clincial Trauma Professional
EMDR Certified Therapist
Level II PACT Clinician

Why do therapists need a marketing strategy?

Potential clients are less interested in purchasing therapy and more concerned with finding the right solution to their problems. For most therapists, marketing may feel beyond their expertise and outside their comfort zone. After all, they entered the field to help people, not to sell products.

Ask yourself the following questions regarding the services or products you offer:

  • Who is it for?
  • What is it for?
  • What problems do they face?
  • What change are you seeking to make?
This is who I am


Search engine optimization (SEO)

The goal of SEO is to get search engines such as Google to list your website when clients use specific keywords and phrases in a search and, hopefully, to land on the first page of the search results.

Only 10% of people searching for something on the internet look beyond the first page of results, and most importantly, 30% click on the first result.

It is important for your therapist website to be on that first or second page.

The market research you did earlier will be essential for this step. Keywords that relate to your service, your area, and your prospective clients should be strategically included in your website copy.

This makes it possible for search engines to list your website when responding to a search query.



Consider the following when creating your website content:

Answer common problems.
For example, I am worried about my child’s excessive use of the internet; my partner and I don’t talk anymore; I am having trouble motivating myself at work.

Offer advice.
What sort of advice are you continually sharing that would benefit your reader?

Answer the questions that clients typically ask when they arrive.
Explain the process behind your treatment and what a client can hope to gain.

Post regularly.
Newsworthy articles may grab the reader’s attention, yet they are soon out of date, and your website may appear stale. Consider creating evergreen content that will age more slowly.

Engage your reader early.
Make the title and first paragraph captivating.

Aim for quality.
Review your work before posting. Check for readability, accuracy, and good grammar.

Become a source of truth.
Ensure that what you write is backed up by research and theory.

Avoid big blocks of text.
The modern reader is often on a mobile device; smaller paragraphs are easier to read.

Don’t give up.
Being recognized as a place to turn to with a question takes time and regular, high-quality content.

Optimize the content.
The content should target specific keywords that your potential client base is using in their searches.

Navigate the maze