Most therapists experience the pressure of an unfilled caseload. Every open spot in your schedule represents lost income and a missed opportunity to provide therapy to someone who could really need it.
Google Ads is the tool for letting advertisers reach customers instanly in the Google search results, no more waiting for organic SEO.
Prerequisites
1. An InSession Therapist Website
2. A Google Ads Account
3. Ad Content: Headline, Description, and Contact info.
4. Google Analytics
Reference: Google's very own Ad Guide.
Ad Example
Headline
Couples Counseling Pasadena
Description
Donna Shanahan, LMFT, specializes in Couples Therapy in Pasadena.
Contact Info.
https://donnashanahantherapist.com/
(626) 644-7574
Tips
Choosing Keywords
Think of a phrase that someone might type to search for your services. Keep it simple like “Couples Therapist”. Also, make sure that your phrase indicates that the person is looking to hire a therapist, not just looking for information so “Couples Therapist” would be a good phrase, but just “couples” would not be.
Add Negative Keywords
Once your account starts getting clicks, you’ll want to see the exact searches that are triggering your ads. You do that by going to the keywords tab, and then clicking on “search terms.” If you don’t see anything, check the date range in the top right corner and make sure it’s set to the past 30 days. You can then see the exact searches that matched to your ads. Read through them and see if anything seems amiss. If it does, check the box next to the search term and add it as a negative keyword. That will prevent that search from ever matching to your ad again. You can also do this proactively, by adding words that you know you don’t want to match to your ads (such as “free” or “massage.”) To do this, click on the “negative keywords” option under the keyword tab, and then add whatever negative keywords you want to your new campaign.
Locations
We usually recommend a radius of 25 miles around your clinic’s location. Click on “advanced search” and then “radius.” Change 20 miles to 25, and then paste in your address. Do not use your suite number or it won’t work.
Spending
Planning on spending $100 - $300 per month on Google Ads.
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